Week 6- Visual Literacy

Visual Literacy is the use of visual elements such as dots, lines, and shapes, values, and hues. These elements combine together to create a visual syntax. This in turn, Visual literacy is the ability, through knowledge of the basic visual elements, to understand the meaning and components of the image.

This relates to public relations because often we have to use visual elements to create layouts for our clients for newsletters, brochures, and websites. Currently, I am in a called public relations visual communications. We learned that the above elements tell a story and can attract different groups of individuals depending on the way you use the elements. We learned we have to use visual elements in contrast and wisely.

This video goes over the individual elements of design and how it works together. It goes over many of the term used in the article. The video used is from youtube. It is really good because it shows example and explains everything in really simple terms.